Case Study: Indiana University achieves data-driven decision-making and a unified social strategy with Sprout Social

Indiana University uses Sprout to empower decision making

Indiana University, a nine-campus system serving about 88,861 students, faced a decentralized social landscape—hundreds of campus and department accounts—making it hard to maintain a consistent brand, surface student sentiment, measure impact and respond quickly to crises. The social team needed a way to unify strategy across platforms, prove the value of social work and provide timely insights to university leadership.

IU adopted Sprout Social’s tools—Message Tagging, Smart Inbox, Listening, Inbox Rules and Premium Analytics—to centralize monitoring, automate triage and produce shareable reports. The result: clearer system-wide voice and faster crisis responses (leadership statements within 24 hours), measurable impact with 105 million impressions, 4.2 million engagements, 350,000 link clicks and a 9.4% Instagram engagement rate, plus concrete analytics that helped justify staffing and workflow improvements.

Indiana University

Morgan Campbell

Social Media and Digital Marketing Specialis