Case Study: Trek Bicycle achieves 112% more followers and 1,002% more engagements with Sprout Social

How Trek uses Sprout Social to support its social strategy around the globe

Trek Bicycle, a Wisconsin-born maker of high-end bikes with customers worldwide, faced challenges keeping brand voice and content consistent across far-flung offices while managing a growing volume of social inquiries. Global teams struggled to find on-brand assets, coordinate publishing, and connect social messages with broader customer service efforts, creating inefficiencies and silos.

By adopting Sprout Social’s publishing, Asset Library, Smart Inbox, tagging, approval workflows and listening tools, Trek centralized assets, streamlined approvals, unified messages and improved social monitoring and analytics. The platform sped customer responses, boosted collaboration and surfaced customer feedback for product teams—helping drive a 59% increase in social messages received, 112% growth in followers and a 1,002% jump in engagements.

Trek Bicycle

Andrew Rosch

Director of Marketing Strategy, Ecommerce and Events