Case Study: City of Lenexa achieves 96.9% increase in social engagements with Sprout Social

How the City of Lenexa Engages its Citizenry Using Sprout Social

The City of Lenexa, Kansas needed a faster, more efficient way to inform residents and respond to questions despite limited time, staff and budget. Managing multiple social profiles and communicating about often “dry” municipal topics made it difficult to reach and engage the community consistently.

By adopting Sprout Social—using analytics exports, the Smart Inbox, Optimal Send Times (ViralPost™) and Pause All—Lenexa streamlined scheduling, reporting and citizen service while saving staff hours. Over one year the city saw a 46.8% increase in followers, a 41% increase in impressions and a 96.9% increase in engagements, with immediate month‑over‑month spikes after enabling Optimal Send Times.

City of Lenexa

Kristen Waggener

Communications Specialist