Case Study: Atlanta Hawks achieves a data-driven social strategy with Sprout Social

How the Atlanta Hawks created a slam dunk social strategy using Sprout Social

The Atlanta Hawks needed a way to manage a growing social presence while meeting the demands of brand growth and more than 35 corporate partners. To support their data-driven social strategy, they turned to Sprout Social, using its tagging, reporting, and social listening capabilities to better understand audience preferences and coordinate with stakeholders.

Sprout Social helped the Hawks track content performance by theme, campaign, and format, run A/B tests, and share biweekly partner reports with actionable insights. The results included stronger content decisions, more effective partner campaigns, and measurable engagement wins such as a 99% positive sentiment response to the Martin Luther King Jr. Nike City Edition jersey launch.

Atlanta Hawks

Katie DuPre

Social Strategy Manager