Case Study: Stoneacre Motor Group achieves £1 million in sales from social leads with Sprout Social

How Stoneacre Motor Group achieved £1 million in sales using Sprout Social

Stoneacre Motor Group, a rapidly growing UK car dealership with 45+ branches, needed to centralize and standardize social activity across head office and local showrooms while improving customer care, compliance and web-driven leads. Managing localized content, approvals and consistent brand messaging at scale was time-consuming and siloed without a dedicated platform.

By adopting Sprout Social for approvals, collaboration, social listening and reporting, Stoneacre streamlined workflows, ensured brand and compliance control, and empowered showroom staff to create effective local content. The result: substantial growth and measurable ROI — 73.5% YoY follower growth, 100% YoY engagement growth, 153.2% YoY impression growth, 350k+ link clicks and £1 million in sales attributed to social (591 sales) over the past 12 months.

Stoneacre Motor Group

Alex Hodgson

Social Media Manager