Case Study: Atlantic Lottery achieves rapid, pain-free social platform adoption with Sprout Social

How Sprout Social Made Implementation a Pain-free Process for Atlantic Lottery

Atlantic Lottery, the provincially owned lottery operator serving New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador, needed a better way to unite marketing, corporate affairs and customer care around its social strategy of engage, educate and sell. The organization had struggled with native apps and an underused social platform, and its primary challenge was winning customer care buy-in and enabling teams to proactively monitor and join conversations in a playful brand voice.

Sprout Social delivered a four‑pronged implementation—planning, technical setup, training and ongoing support—on an accelerated timetable, onboarding and training 25 staff across departments in just over two weeks and launching in under a month. Short, engaging onsite training sessions, intuitive tools and responsive relationship management led to fast adoption, confident teams and immediate use of social monitoring to engage customers, turning what could have been a difficult rollout into a smooth, highly positive transition.

Atlantic Lottery

Meredith Kidney

Marketing Manager of Corporate Assets