Case Study: Chicago Bulls achieve next-level global fan engagement with Sprout Social

How Sprout Social helps the Chicago Bulls take its social media game to the next level

The Chicago Bulls, led by Senior Digital Content Manager Luka Dukich, are a global NBA brand with tens of millions of fans and the challenge of maintaining authentic, inclusive connections far beyond Chicago. Tasked with producing unique, high-quality content and managing more than 50 sponsor relationships, the Bulls needed a way to scale publishing, reporting and audience understanding without overwhelming their small digital team.

By adopting Sprout Social, the team uses Sprout’s publishing tools to schedule and tag content, Sprout’s analytics to measure performance, and Advanced Listening and social listening to track sentiment and emerging trends. The result: real-time sponsor reporting, significant time saved (as Social Media Coordinator Samantha Brown notes), deeper one-on-one fan engagement and a more data-driven global strategy that Digital Director Dan Moriarty says has taken the Bulls’ social presence to the next level.

Chicago Bulls

Luka Dukich

Senior Digital Content Manager