Case Study: Media Cause achieves major social audience growth and client impact with Sprout Social

How Sprout Social Helps Media Cause Deliver Value to Clients

Media Cause is a social-impact marketing agency that helps non-profits and social enterprises build and engage communities, but the team faced the challenge of scaling social programs, coordinating across remote teams and stakeholders, and proving impact for mission-driven clients. They needed a streamlined way to manage content, find opportunities to engage supporters and measure outcomes that drive real-world action.

By using Sprout Social’s scheduling, social listening, discovery and reporting tools—plus group features for cross-coast collaboration—Media Cause scaled its work and made data-driven decisions. The approach delivered measurable results: one environmental client saw nearly 50% year-over-year audience growth across Facebook, Twitter and Instagram, including a 52% increase in Facebook fans, 89% more Twitter link clicks and a 117% jump in Instagram followers, while improving campaign activation and client retention.

Media Cause

Taylor Johnston

Account Director