Case Study: Goally achieves 254% follower growth with Sprout Social

How Sprout Social helps Goally engage with and learn from parents of neurodiverse children

Goally, a Denver-based company that makes an app and electronic device for neurodiverse children, needed a better way to understand parents’ needs and improve its social media strategy. The team turned to Sprout Social, using its Listening tools and Smart Inbox to uncover actionable insights across channels like TikTok, build brand awareness, and connect more effectively with parents and caregivers.

Sprout Social helped Goally identify authentic content and influencer opportunities that boosted conversions and engagement. The results included a 254% month-over-month follower growth since April 2022, a 58% increase in branded search during an influencer push, an 89% rise in subscriptions in August, and about a 4% increase in website users with purchase intent; Goally also said Sprout’s Smart Inbox improved productivity by at least 50%.

Goally

Kaelyn Brooks

Digital Marketing Specialist