Case Study: Ivanti achieves 17M social reach and a 46% adoption rate with Sprout Social

How Sprout Social helped Ivanti quickly create a best-in-class brand ambassador program

Ivanti, the Utah-based IT software company behind the “Everywhere Workplace,” wanted to strengthen its brand ambassador program and increase social reach. Working with Sprout Social and its Employee Advocacy tool, the team sought benchmarks and guidance to improve adoption, engagement, and overall program performance.

Sprout Social helped Ivanti analyze competitor programs, set KPIs, and reshape its internal rollout with education, onboarding content, newsletters, and incentives. The result was rapid growth: reach rose from about 1 million to 17 million in the first month, adoption climbed from 17% to nearly 46%, shares increased from 1,000 to 17,000 in a quarter, and Ivanti expects to save about $500,000 in marketing costs through earned media.

Ivanti

Sal Viveros

Head of Global Corporate Communications