Case Study: St. Louis Blues achieves massive fan engagement and streamlined social management with Sprout Social

How Sprout Social Empowers the St. Louis Blues Online and in the Arena

The St. Louis Blues, an NHL team with a large, year‑round fanbase, faced the challenge of managing numerous social accounts, delivering 24/7 fan service, monitoring untagged conversations and producing sponsor analytics with a lean digital team. Coordinating content across the team, the arena, mascot and alumni accounts—especially during an 82‑game season—was time‑consuming and required better tools for scheduling, monitoring and collaboration.

Since adopting Sprout Social (in use since 2012) the Blues consolidated inboxes, set Brand Keywords for monitoring, used ViralPost for optimal publishing, leveraged tagging for sponsor reporting and relied on collaboration and the Smart Inbox mobile app to streamline workflows. The platform helped drive roughly 403 million impressions, 9 million engagements and 2 million link clicks in the past year, delivered steady follower growth (2.2% YoY across channels to 1.1M) and saved time while improving fan service and sponsor reporting.

St. Louis Blues

Matt Gardner

Vice President of Digital Media & Emerging Technology