Case Study: GRDC boosts engagement across generations with Sprout Social

How Sprout helps GRDC increase engagement with multiple generations of Australia’s grain farmers

GRDC, the Grains Research and Development Corporation, needed to communicate complex research and updates to a broad audience of Australian grain growers across different ages and social media habits. With a small team managing multiple channels, GRDC turned to Sprout Social to help post consistently and tailor content for everyone from younger growers to seasoned farmers.

Sprout Social’s reporting, tagging, and scheduling tools helped GRDC identify top-performing content, track audience feedback, and optimize posting across platforms. The results were strong: GRDC saw 101% growth in video views, a 79% increase in impressions, and a 63% boost in engagements, along with 13.9% overall audience growth in 2023.

GRDC

Danielle Gault

Communications Manager - West