Case Study: BARK achieves streamlined Instagram video strategy with Sprout Social

How Simply Measured Video Analytics Helped BARK Streamline Their Instagram Content Strategy

BARK, a monthly subscription service that sends themed boxes of toys and treats for dogs, needed a reliable way to measure reach and engagement from Instagram video content. Native platform analytics were time-consuming and lacked the granular, time-bound insights Lisa Bernier’s social team required to plan and report on content performance.

Simply Measured provided granular video analytics for videos, photos and stories, cutting reporting time and enabling accurate measurement of short-form and time-specific video performance. With those insights BARK confirmed video as a top-performing format, refined timing and formatting, and nearly doubled their video output ahead of the holiday season to drive better engagement and conversions.

BARK

Lisa Bernier

Head of Social Media