Case Study: WeddingWire achieves 175% year-over-year engagement growth and saves 3–5 hours/week with Sprout Social

How Simply Measured Helped WeddingWire Achieve 175% Year-Over-Year Engagement Growth

WeddingWire, a marketplace that connects engaged couples with venues, photographers, and 200,000+ wedding professionals, relied heavily on Facebook, Instagram, Pinterest, Snapchat, and Twitter to build its brand. Their social team spent hours each week compiling a “social health” report by manually pulling disparate metrics from each platform, which left little time for content strategy, competitor research, or rapid reporting to executives.

By adopting Simply Measured’s automated, centralized analytics and reports, WeddingWire reduced manual data entry by 3–5 hours per week and could generate executive-ready reports in under five minutes. The team used the insights to optimize content and benchmarking, driving major gains—175% year-over-year Facebook engagement, 83% Instagram engagement growth, a 30% increase in Pinterest followers—and milestones of 1M Facebook and 500K Instagram followers, while lowering labor costs.

WeddingWire

Halie Greening

Senior Social Media Specialist