Case Study: Make-A-Wish achieves 41.5% year-over-year increase in social engagement with Sprout Social

How Simply Measured Helped the Make-A-Wish Foundation Increase Social Engagement by over 41%

Make‑A‑Wish, a leading U.S. children’s charity that grants wishes for kids with life‑threatening medical conditions, struggled to turn native social analytics into actionable insights. Social data was spread across platforms, manually consolidated in spreadsheets, and lacked reliable hashtag and dark‑social tracking, leaving the social team little time to optimize campaigns or report impact to sponsors.

Simply Measured solved this by consolidating funnel‑wide analytics into one dashboard, adding conversion and content‑share tracking (including dark social), competitive tracking, and a content‑labeling tool for sponsor‑specific reporting. Those capabilities enabled faster adjustments, showed earned posts convert better than owned posts, and improved stakeholder reporting—contributing to a 41.5% year‑over‑year increase in social engagement and daily monitoring across Facebook, Twitter, Instagram, LinkedIn and YouTube.

Make-A-Wish

Jennifer Parsons

Social Media Strategy Manager