Case Study: ANSYS achieves 19% year-over-year social engagement growth with Sprout Social

How Simply Measured Continues to Help ANSYS Grow Their Social Engagement by 19% Year-Over-Year

ANSYS, a leading engineering simulation software company serving more than 45,000 customers across industries like aerospace and automotive, needed better visibility into its social performance. Sandy Adam, ANSYS’s Global Manager of Social Media, was a team of one and spent too much time pulling native analytics into spreadsheets, which left little room to analyze impressions, click-throughs, lead generation, or campaign impact.

ANSYS implemented Simply Measured to aggregate cross-channel metrics and generate intuitive, shareable reports. The platform’s visual dashboards and content labeling saved Sandy hours of manual work, enabled campaign-level measurement, and increased the number of concurrent campaigns by about 30%. As a result, ANSYS’s audience grew to over 200,000 and social engagement rose approximately 19% year-over-year.

ANSYS

Sandy Adam

Manager of Social Media Marketing