Case Study: Simpli.fi achieves 7x ROI in three months with Sprout Social Employee Advocacy

How Simpli.fi drove 7x ROI in 3 months of using Employee Advocacy by Sprout Social

Simpli.fi is an advertising success platform that helps more than 30,000 advertisers and over 2,000 agencies, brands and media teams execute programmatic campaigns across CTV, mobile and display. After several acquisitions, the company needed to reintroduce a unified brand, elevate its online presence and improve internal alignment—but it hadn’t prioritized a cohesive corporate social media strategy to support that transformation.

To address this, Simpli.fi piloted Sprout Social’s Employee Advocacy in February, leveraging its existing Sprout setup so no new tool or retraining was required. The program reached 55% adoption in the first quarter with sales accounting for 53% of sharing activity; in three months it delivered nearly $90,000 in estimated Earned Media Value (a 7x ROI), expanded content reach (sales alone could reach almost 1 million uniques) and boosted internal camaraderie during the rebrand.

Simpli.fi

Spencer Traver

Director of Content