Case Study: Rover achieves scalable global social insights and faster reporting with Sprout Social

How Rover uses Sprout Social to measure and optimize performance on a global scale

Rover, the world’s largest network of five‑star pet sitters and dog walkers, needed a way to drive top‑of‑funnel brand awareness across thousands of cities and newly acquired European markets without a big ad budget. Manually pulling data from multiple native social platforms was slow and error‑prone, making it hard to compare audience reactions and measure performance across regions.

By adopting Sprout Social, Rover centralized analytics and reporting—using Group Reports, Message Tagging and Advanced Listening—to quickly analyze cross‑market metrics, tag campaigns and monitor sentiment and influencers. The result was a cost‑effective, scalable workflow that saved time, improved reporting accuracy and helped the team optimize content and expand reach while maintaining brand loyalty.

Rover

Bret Neuman

Head of Social & Video Media