Case Study: Money.co.uk achieves 121.6% increase in social engagements and 69.6% follower growth with Sprout Social

How Money.co.uk Built a Social Community from Scratch Using Sprout Social

Money.co.uk, a UK online comparison site for financial products, faced the challenge of building brand awareness and an engaged social community around a topic that rarely goes viral. In 2017 they hired Social Media Specialist Thomas Davis, focused on Facebook for the best ROI, and needed a platform to scale publishing, community management and reporting from scratch.

By adopting Sprout Social—using its scheduler, Calendar, Smart Inbox and automated reporting—Money.co.uk streamlined workflows, saved hours on reporting and improved real-time engagement. Over one year they achieved 121.6% growth in social engagements (5 million impressions and 26,000+ link clicks), a 69.6% increase in followers and a 140.8% rise in social messages, delivering market-leading engagement for the financial sector.

Money.co.uk

Thomas Davis

Social Media Specialist