Case Study: London School of Economics achieves a 58% increase in branded-hashtag engagement with Sprout Social

How London School of Economics Fuels Social Engagement

The London School of Economics, a storied institution known for producing more billionaires than any other European university and counting many Nobel laureates and heads of state among its community, wanted to deepen connections with students and alumni through more personal, engaging social media. Their challenge was to drive meaningful engagement and demonstrate that student feedback was heard and acted on.

Using the Sprout Social platform, LSE launched the “You Say, We Are” Instagram campaign to showcase and respond to student input. The campaign made it easy to measure success, closed the feedback loop, and lifted branded hashtag engagement by 58%.

London School Of Economics