Case Study: Loews Hotels & Co achieves streamlined, scalable social engagement with Sprout Social

How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform

Loews Hotels & Co., a growing portfolio of 24 hotels across the US and Canada, needed a way to scale personalized guest service while managing a complex social footprint: corporate and property-level accounts, multiple specialists handling several hotels, and separate tools for publishing, analytics and listening. The team required a single, easy-to-adopt platform that provided visibility, streamlined workflows and consistent reporting across properties.

They implemented Sprout Social’s all‑in‑one platform—Smart Inbox, publishing, analytics, listening and task/approval workflows—plus Professional Services for quarterly report cards and campaign analysis. The result was consolidated tooling, clearer team collaboration and faster, more consistent responses, enabling Loews to identify guest opportunities, measure performance across properties and scale social operations without sacrificing the human touch.

Loews Hotels & Co

Simon Kopec

Director of Social Media & Content Strategy