Case Study: Big Machine Label Group cuts through social noise and boosts fan engagement with Sprout Social

How Leading Record Company Big Machine Label Group Cuts Through the Noise on Social Media Using Sprout Social

Big Machine Label Group (BMLG), the Nashville record company behind major country and pop artists, faced the challenge of managing dozens of artist and label social accounts in an increasingly crowded, fast-moving fan environment. With fans expecting real-time interactions and teams needing to prioritize messages, BMLG needed a way to track campaigns, surface important fan conversations and ensure nothing fell through the cracks.

BMLG adopted Sprout Social for publishing, tagging, Smart Inbox, social listening and robust reporting. Tagging and auto-scheduled reports simplified campaign tracking (e.g., the Outnumber Hunger partnership), Smart Inbox and listening helped prioritize fan care and sentiment, and reporting streamlined brand partnership pitches—resulting in faster insights for artist teams, clearer ROI signals and a stronger ability to cut through the social noise.

Big Machine Label Group

Matt Brum

Director of Digital Strategy and Social Media