Case Study: Lake Metroparks achieves 11.9% more impressions, 23.5% more followers and 49.6% more engagements with Sprout Social

How Lake Metroparks stays a step ahead on social media using Sprout Social

Lake Metroparks, which manages more than 35 parks, 60+ miles of trails and multiple recreation facilities in Lake County, Ohio, needed a way to reach the right audiences, provide timely customer service and measure ROI despite limited staff, time and budget. Managing multiple social accounts and largely manual workflows made it hard to stay responsive, coordinate team contributions and turn social attention into measurable results.

By adopting Sprout Social’s unified platform—Smart Inbox, Bot Builder/chatbots, team workflow and reporting—Lake Metroparks automated routine tasks, improved response times and freed staff to focus on strategy. The organization saw strong year‑over‑year growth: +11.9% total social impressions, +23.5% followers and +49.6% engagements, with standout moments (e.g., an earned media spike that drove page impressions up 829% and new fans up 540%) demonstrating improved reach and impact.

Lake Metroparks

John Venen

Promotions and Advertising Manager