Case Study: KISS achieves a 73.2% engagement boost and streamlined social management with Sprout Social

How KISS Slays in Style on Social Media by Using Sprout Social

KISS, a leading manufacturer and distributor of professional-quality beauty products, needed to shift its marketing from promotional pushes to a lifestyle-focused social presence that drives both in-store and e-commerce sales. The challenge was managing community, customer service, publishing and reporting across multiple brands and channels efficiently while keeping content timely and responsive.

KISS implemented Sprout Social’s all-in-one platform—using the Smart Inbox, publishing calendar and analytics—to centralize messages, schedule content and measure opportunities like influencer placements. In five months the brand saw a 73.2% lift in engagements across Facebook, Twitter and Instagram, 121,585 link clicks, a 47% increase in Instagram followers, a 497.4% rise in Instagram engagements, and sustained monthly follower growth (15.4%).

KISS

Assunta Catalano

Social Media Manager