Case Study: Keele University achieves 10.1% follower growth and faster responses with Sprout Social

How Keele University builds its brand and loyalty using Sprout Social

Keele University, a top-ranked UK campus known for high student satisfaction, needed to strengthen its brand and student loyalty through social media while improving response times, team collaboration and crisis-ready communication. The communications team also faced the challenge of scaling engagement and handling repetitive inquiries without increasing workload.

By adopting Sprout Social’s mobile-friendly platform—using Smart Inbox, scheduling and publishing tools, analytics, task assignment and Bot Builder—Keele streamlined workflows, automated common queries and improved visibility for stakeholders. The results include a 10.1% year-over-year follower increase across channels, Instagram impressions up 75.5% and engagements up 34.8%, plus nearly 500 chatbot interactions in five months, enabling faster responses and better service.

Keele University

Tom Maurice

Senior Digital Communications Officer