Case Study: James Hardie achieves massive social growth and audience insights with Sprout Social

How James Hardie® learned more about its audience and optimized operations using Sprout Social

James Hardie®—a century‑old market leader in home siding and trim with products on more than 8 million homes—needed to modernize its social strategy. The building‑materials industry lagged in digital, and the team wanted to better understand its audience, improve community management and customer care, and replace a clunky social tool that limited insight and efficiency.

Adopting Sprout Social (and Bambu for employee advocacy) gave James Hardie centralized analytics, social listening and scheduling to inform content, engage customers and surface trends for sales and product teams. In six months the company drove ~23 million impressions (2,000% increase), ~51,000 engagements (462% increase), ~134,000 link clicks and a 100% increase in followers, while speeding response times and creating cross‑departmental insights.

James Hardie

Kara Wenman

Digital Content Marketing Manager