Case Study: Innisfree Hotels achieves massive social engagement growth and memorable guest experiences with Sprout Social

How Innisfree Hotels Surprises and Delights Guests Using Sprout Social

Innisfree Hotels, a U.S. hotel management and development company, wanted to scale its social strategy to deliver the same “fun, memorable experiences” online that guests get in person. The team had outgrown its previous platform and faced high-volume scheduling, scattered user-generated content and the need for proactive social monitoring to surprise and delight guests across dozens of properties.

By adopting Sprout Social, Innisfree centralized tagging and UGC management, automated scheduling with Queue/ViralPost, streamlined approvals and used Brand Keywords to find and engage relevant conversations. In eight months the company saw a 13.4% follower lift across Facebook, Twitter, Instagram and LinkedIn and drove more than 58 million impressions, 604,000 engagements and 147,000 link clicks—including a 889% increase in organic Twitter impressions, 322% rise in Twitter engagements and 1,459% jump in Instagram engagements.

Innisfree Hotels

Julian MacQueen

Founder and Chairman