Case Study: Gymshark boosts Instagram and Pinterest followers and saves time with Sprout Social

How Gymshark Uses Simply Measured to Grow Followers on Instagram and Pinterest

Gymshark, a fast‑growing fitness apparel e‑commerce brand that ships to over 130 countries and manages large social communities (1.8M followers on its main Instagram and 850k on Gymshark Women), needed to boost engagement and follower growth across channels while tailoring tone for each platform and cutting down time spent on reporting and admin.

By adopting Simply Measured, the team gained clear, channel‑level analytics to refine tone and content, consolidate reporting, and free up time for creative work. The platform informed platform‑specific strategies, helped grow Pinterest from zero to nearly 14,000 followers, improved campaign performance across Instagram and other channels, and drove greater efficiency and cross‑department adoption.

Gymshark

Elfried Samba

Head of Digital Community