Case Study: Vizient achieves 3x social media engagement with Sprout Social's Employee Advocacy

How employee advocacy tripled Vizient’s social media engagements

Vizient, the largest healthcare performance-improvement organization in the U.S., needed to rapidly refocus communications when COVID-19 hit—shifting to timely, pandemic-related educational content while their teams could no longer meet clients in person. Their fledgling employee advocacy program had to be accelerated because staff didn’t know how to share resources broadly or confidently with their networks.

By launching Sprout Social’s Employee Advocacy with preapproved messaging, an internal resource hub and training, Vizient’s pilot tripled impressions in six months and doubled engagement within three months, while adding thousands of followers. The program achieved about 85% employee participation, a 98% satisfaction score, earned “Best Use of LinkedIn” from PR News, and drove increased brand awareness, recruitment and lead opportunities.

Vizient

Carl Taggart

Vice President, Zone Leader NE & SE US—Spend Management Services and Delivery