Case Study: Wahl Professional achieves a 4,307% spike in Instagram engagement and averages 847 interactions per post with Sprout Social

How Does Wahl Professional Average 847 Interactions per Instagram Post

Wahl Professional, a family-owned grooming-products manufacturer since 1919, faced the challenge of updating its brand story for a new generation while showing how its tools are used by modern barbers and stylists. The marketing team needed a way to surface authentic customer content and engage an active community across multiple Instagram profiles.

Wahl adopted Sprout Social to monitor hashtags, curate user-generated content (making UGC ~75% of its feed), and manage inbound comments via a Smart Inbox used by a 10-person team. In under a year the strategy drove a 4,307% increase in Instagram engagement, a 56% gain in followers (averaging 847 interactions per post), and significantly higher message and comment response rates.

Wahl Professional

Aaron Flick

Marketing Associate, Professional Division