Case Study: Dartmouth College achieves 3,803% social engagement growth and streamlined community management with Sprout Social

How Dartmouth College Cultivates Community, Supports Successful Strategy Using Sprout Social

Dartmouth College, an Ivy League university, needed to reboot its social media program to better cultivate community, support students and alumni, and coordinate across small teams (including admissions). With disparate channels and around-the-clock inbound messages, the college required a scalable, affordable tool that enabled collaboration, efficient monitoring and clear ROI tracking.

Dartmouth implemented Sprout Social—leveraging its Smart Inbox, approval workflows, scheduling and analytics—to streamline day-to-day operations, onboard interns and respond faster to community needs. Since adopting Sprout in 2015 the college has seen engagements across Facebook, Twitter and Instagram jump by about 3,803% (with Instagram driving over half a million engagements), while improving workflow and audience responsiveness.

Dartmouth College

Erin Supinka

Assistant Director of Digital Engagement in the Office of Communications