Case Study: Cloudera achieves 164% social follower growth and actionable business insights with Sprout Social

How Cloudera uses Sprout Social to turn social data into business insights

Cloudera, an enterprise data cloud company that helps organizations with data engineering, warehousing, machine learning and analytics, needed a social strategy that could deliver measurable business insights despite being managed by a small team. After a merger prompted a platform switch, the company sought a user-friendly solution to centralize publishing, listening and reporting so social activity could inform PR, content and product decisions in real time.

Cloudera adopted Sprout Social’s publishing (including Optimal Send Times), Advanced Listening and analytics tools to tag content, track sentiment and optimize posting. The platform drove major results year over year—164.4% more followers, 78.4% more engagements, 78.6% more impressions and 201,400 organic link clicks—while drastically reducing reporting time (from a full day to about two minutes).

Cloudera

Shelby Khan

Corporate Communications Manager & Digital Media