Case Study: Casio G-Shock achieves a 218% increase in click-through rate and 839% engagement lift with Sprout Social

How Casio G-Shock Proved Social ROI by Increasing CTR 218%

Casio G-Shock, the rugged watch line from Casio UK, struggled to maintain a consistent brand voice across multiple sub-brands, agencies, stakeholders and time zones, which hindered real-time publishing and clear measurement of social ROI. Chief Digital Officer Taka Takeuchi identified the need to centralize control so G-Shock’s “creativity and contribution” positioning would translate consistently across digital channels.

Casio consolidated agency relationships, moved day-to-day social management in-house and adopted Sprout Social as a centralized platform to enable real-time publishing, unified reporting and cross-channel measurement. The shift drove dramatic results: a 218% year‑over‑year increase in click‑through rate, a 510% lift in impressions and an 839% increase in engagement across social platforms, while also making ROI reporting far more efficient.

Casio

Taka Takeuchi

Chief Digital Officer