Case Study: Casey’s achieves 90% faster customer response times with Sprout Social

How Casey’s uses Sprout’s Service Cloud integration to deliver world-class customer care

Casey’s, the convenience store and pizza chain, needed a better way to manage social customer care while serving both long-time loyal customers and newer audiences. Working with **Sprout Social** and its **Service Cloud integration**, the team aimed to improve responsiveness, reduce confusion over case ownership, and maintain strong guest experiences across social channels.

**Sprout Social** helped Casey’s centralize customer care in Salesforce, automate case creation and routing, and let teams respond directly from Service Cloud with full visibility into customer history. The result was a dramatic improvement in speed: average social response times dropped from up to three days to just three to five hours, a **90% faster response time**, while reporting and real-time collaboration also helped the team avoid duplicate work and act quickly on issues.

Casey’s

Jasmine Riedemann

Social Media Manager