Case Study: Care to Beauty drives global influencer marketing growth with Sprout Social

How Care to Beauty mastered global reach with Sprout Social’s Influencer Marketing

Care to Beauty, a global online beauty retailer serving customers in more than 180 countries, needed a better way to scale its influencer marketing program. The team had been managing influencer discovery, outreach, and reporting with a mix of tools and spreadsheets, which made it hard to maintain authenticity, unify insights, and keep up with growth. Sprout Social’s Influencer Marketing helped Care to Beauty move from manual workflows to a more structured, data-driven approach.

With Sprout Social, Care to Beauty centralized its influencer program in one hub, streamlined vetting and campaign management, and used ROI tracking, unique links, and reporting to measure traffic and sales impact. The results were significant: profile analysis time dropped by 75%, and influencer-led initiatives during Black Friday 2024 drove a 10x increase in influencer-attributed sales versus the previous sales period.

Care to Beauty

Rita Saraiva

Influencer Marketing Specialist