Case Study: Brooks Running achieves major audience growth and customer insights with Sprout Social (Simply Measured)

How Brooks Running Races Toward Customer Insight Using Simply Measured & Sprout Social

Brooks Running, a leading maker of running gear, needed a way to listen to tens of millions of runners to spot product quality issues, understand the customer journey and scale insights across teams and campaigns. The challenge was turning real-time social conversations into actionable intelligence that could inform product decisions, marketing and customer experience.

By deploying Simply Measured for social listening and Sprout Social for team collaboration, Brooks tracked sentiment, keywords, influencers and campaign performance to inform launches like the Levitate and activations like Global Running Day. The results: nearly 200 million impressions, 1.6 million engagements and 1.45 million link clicks in a year, plus year‑over‑year gains of 61.2% more messages received, 90.3% more engagements and 122.3% more followers.

Brooks Running

Melissa Stump

Social Media Lead