Case Study: Brafton achieves time savings and boosts client engagement with Sprout Social

How Brafton Saves Time, Streamlines Client Strategy Using Sprout Social

Brafton is a long-established content marketing agency serving North America and Europe with writing, design and video for clients like Farmers Insurance and Sotheby’s. Its 10-person social team needed to manage dozens of client accounts, manual approval workflows in spreadsheets and frequent publishing errors—making time management and efficient collaboration the biggest operational challenge.

By adopting Sprout Social as a centralized command center for scheduling, approvals, grouped account access, messaging, discovery and visual reporting, Brafton streamlined publishing and client collaboration. The agency sent 4,044 posts through Sprout for approval and saw major performance gains: Twitter engagement +55%, Facebook engagement +108%, LinkedIn engagement +318% and follower growth of more than 56% across those networks.

Brafton

Allie Stone

Associate Director of Social Media