Case Study: Bloomerang Solutions achieves streamlined customer service and increased sales with Sprout Social

How Bloomerang Solutions Expanded its Services, Wowed Clients With Sprout Social Chatbots

Bloomerang Solutions is a full-service digital marketing agency focused on the floral industry that needed to modernize social customer service for legacy shops with limited staff. With 1 in 3 people using social to contact businesses and florists facing high‑emotion, time‑sensitive orders, Bloomerang’s challenge was to reduce phone and messaging overload so designers could focus on creating rather than fielding inquiries.

Bloomerang adopted Sprout Social’s Bot Builder to deploy chatbots for welcome messages, FAQs and simple ordering, handling roughly 80–85% of routine questions and enabling staff to tackle higher‑value tasks. The agency packages builds ($800–$1,200) and maintenance ($99–$299/month), uses Sprout’s analytics to optimize bots, and has seen clear benefits—greater service capacity, new recurring revenue, and measurable impact (Evernote saw an 80% increase in people helped on Twitter), while customer engagement via social is linked to a 20–40% lift in spend.

Bloomerang

Jeff Higgins

Social Media Director