Case Study: Benefit Cosmetics achieves deeper customer connection and faster social insights with Sprout Social

How Benefit turns cosmetics into connection using Sprout Social

Benefit Cosmetics, available in more than 2,000 stores across 30+ countries, needed a way to build genuine connections with its global “Benebabe” audience—especially on Instagram—despite limited native analytics and a six-person social team. The brand also faced operational challenges around large-scale engagement, such as quickly tallying hundreds of thousands of contest votes.

Using Sprout Social’s cross-channel analytics, custom reporting, competitor tracking and Smart Inbox with Automated Rules, Benefit standardized measurement, streamlined community management and tallied 700,000+ contest comments on deadline. The result was faster, data-driven decision making that boosted engagement, reach and acquisition and helped inform broader marketing strategy to deepen customer connections.

Benefit Cosmetics

Irene Xu

Assistant Manager of Social Media