Case Study: American City Business Journals achieves streamlined LinkedIn management across 43 markets and improved engagement with Sprout Social

How American City Business Journals Efficiently Manages Its 43 Markets on LinkedIn

American City Business Journals (ACBJ), the nation’s largest publisher of local business news, manages targeted content for 43 city-specific business journals and a weekly audience of 3.6 million readers. Their challenge was coordinating consistent, market-specific LinkedIn publishing and measuring what content drives engagement across dozens of co-managed accounts.

ACBJ standardized tagging and reporting and centralized scheduling with Sprout Social so corporate and local teams could post efficiently, track top-performing topics (like education) and run monthly performance reports. The approach boosted reach and growth across their LinkedIn pages—56% year‑over‑year increase in users reached, 21% follower growth and a 7% rise in overall engagement.

American City Business Journals

Fabiana Fanfani

Social Media Manager