Case Study: HangarFour achieves expanded client partnerships with Sprout Social's Simply Measured Listening

HangarFour Expands Client Partnership with Simply Measured Listening

HangarFour, the creative arm of NYC PR firm DKC, works with enterprise clients across industries and is always seeking scalable ways to deepen client relationships. While covering BeautyCon for a major client, HangarFour identified an untapped opportunity—no one was capturing the on-site social conversation—but needed a fast, easy solution they could set up and demo without heavy resources or vendor dependency.

At the next event the team used Simply Measured Listening to build quick queries and produce visuals and influencer insights (volume trends, emerging micro-influencers, top content, and a word cloud). The client was impressed and added social conversation insights to future projects, giving HangarFour a new service offering and a stronger client partnership thanks to faster turnaround and clearer, actionable social data.

HangarFour

Dixie Roberts

VP of Digital