Case Study: FolhaPE achieves increased website traffic and social engagement with Sprout Social

FolhaPE Adapts and Thrives in a Digital World Using Sprout Social

Folha de Pernambuco (FolhaPE) is a major regional news organization in Brazil—publishing a newspaper, running a website and operating a radio station—that needed to modernize how it reached readers online. The social team had been focused mainly on publishing and lacked tools for monitoring, engagement and data-driven strategy, so FolhaPE ran a thorough vendor selection and chose Sprout Social to centralize and professionalize its social efforts.

With Sprout Social’s unified dashboard, Smart Inbox, ViralPost scheduling and reporting, FolhaPE expanded active presence across Facebook, Twitter, Instagram and LinkedIn, improved audience engagement and streamlined workflows. Adoption was fast and measurable: after one month the organization saw a 10.6% increase in impressions per post, 15.6% more link clicks per post and engagement gains of 8.39% on Facebook and 3.11% on Twitter, while reporting and automation capabilities set the team up for ongoing growth.

FolhaPE

Pedro Lins de Souza

CRM and Digital Marketing Coordinator