Case Study: Digital Natives Group Doubles Average Client Retainer with Sprout Social’s Agency Partner Program

Digital Natives Group Doubled Its Average Client Retainer With Sprout Social’s Agency Partner Program

Digital Natives Group, a social-first digital agency, needed a single, cross-platform solution to streamline listening, publishing, analytics and community management so it could scale services and win bigger accounts without stitching together multiple tools.

By adopting Sprout Social and joining its Agency Partner Program, the agency gained a one‑stop platform plus customized pricing, marketing support, lead referrals and Channel Account Manager guidance. The result: a referral became its highest‑paying client (20% above its previous top retainer), the agency doubled its average client retainer (100% increase), expanded services and accelerated growth.

Digital Natives Group

Jonathan Jacobs

Co-founder