Case Study: Braxton Brewing Company achieves 1,044.1% increase in impressions and 116.6% follower growth with Sprout Social

Braxton Brewing Company Says Cheers to Branding Opportunities With Sprout Social

Braxton Brewing Company, a craft brewery based in Covington, Kentucky near Cincinnati, faced growing social media complexity as it expanded to a second location. Using native apps to manage multiple accounts was time-consuming and left the brand blind to untagged conversations—making it hard to join local beer conversations and build awareness on both sides of the river.

By adopting Sprout Social’s Brand Keywords and Smart Inbox, Braxton could monitor keywords like “Cincinnati beer” and respond in real time to opportunities—most notably engaging an ESPN reporter that led to podcast and Instagram mentions. The campaign drove dramatic growth: total followers rose 116.6% month-over-month, message volume increased 97%, Facebook and Twitter impressions jumped 1,044.1% to 1,102,614, and total engagements reached 11,069 (a 970.5% increase).

Braxton Brewing Company

Jonathan Gandolf

Head Of Marketing