Case Study: BlueGrace Logistics achieves 180%+ increase in web traffic with Bambu by Sprout Social

BlueGrace Logistics amplifies web traffic with Bambu by Sprout Social

BlueGrace Logistics, a fast‑growing technology, transportation and logistics firm that added roughly 200 hires in 2016, needed to scale its brand and recruiting outreach through social channels. With a sales‑focused workforce that often lacked time to post and no formal pipeline for sharing company content, BlueGrace struggled to turn employee networks into consistent marketing and recruiting touchpoints.

By implementing Bambu by Sprout Social and launching an employee advocacy program with incentives and gamification, BlueGrace enabled staff to curate and share both original and third‑party content. In seven months the program drove more than 3 million impressions and 7,000 shares, lifted web traffic by 180%+, and increased careers‑page visits by 241%—sharply boosting brand visibility, recruiting reach and lead potential.

BlueGrace Logistics

Adam White

Director of Marketing