Case Study: Benefit Cosmetics builds stronger social connections with Sprout Social

Benefit Cosmetics tallies 700,000 contest comments with Sprout Social

Benefit Cosmetics, a global cosmetics company, needed to create authentic connections with its widespread audience and measure its social media performance effectively. The native analytics on platforms like Instagram were insufficient for the in-depth analysis required to optimize their strategy. To address this challenge, Benefit Cosmetics turned to vendor Sprout Social for its powerful analytics and engagement tools.

Using Sprout Social, the team gained access to comprehensive analytics and reporting not available on native platforms, which helped shape their content strategy. The Smart Inbox feature was crucial for managing a high-volume contest, enabling them to quickly tally over 700,000 comments. The solution provided by Sprout Social delivered measurable results in engagement, reach and customer acquisition, while the competitive intelligence tools offered valuable industry insights.

Benefit Cosmetics