Case Study: B Squared Media achieves 666% engagement lift and $30,000 fundraising success with Sprout Social

B Squared Media - Customer Case Study

B Squared Media, a social-first agency that often takes on pro bono work, partnered with the United States Adult Cystic Fibrosis Association (USACFA) to launch its first-ever #GivingTuesday initiative. With only weeks to build a strategy, the agency’s goal was to establish trust and create emotional connections that would drive donations and awareness.

Using Sprout Social, B Squared crafted and scheduled targeted copy and images for Facebook and Twitter, humanized the campaign with board-member stories and photos, and amplified engagement with video and data-driven optimizations. The effort produced dramatic month-over-month gains—59% higher CTR, 206% more impressions, 666% more engagements and a 257% increase in sent messages—and helped raise more than $30,000 for USACFA in under three months.

B Squared Media

Brooke B. Sellas

Founder and Chief Executive Officer