Case Study: Avid Technology achieves stronger brand identity and expanded social reach with Bambu by Sprout Social

Avid Technology uses employee advocacy to build brand identity with Bambu by Sprout Social

Avid Technology, a well-known leader in media tools and thought leadership, wanted to amplify its brand and industry voice by empowering employees to share company content—but lacked the resources and a clear process to connect employee advocacy with corporate messaging.

They deployed Bambu by Sprout Social, rolling it out to socially active employees and brand ambassadors with a simple, mobile-friendly, curated feed and analytics-driven timing. The program drove thousands of shares and engagements — including 8,863 total social shares, 11,224 engagements and 18 employees with 100+ stories shared — generated millions of impressions, and strengthened Avid’s global presence and industry leadership.

Avid Technology

Wim Van den Broeck

Social Media Manager