Case Study: AppNeta achieves 3x Twitter and 45x LinkedIn impressions plus 60% employee engagement with Sprout Social

AppNeta uses Bambu by Sprout Social to boost social reach

AppNeta, an application performance monitoring (APM) company, shifted marketing focus from outbound sales to inbound social to attract new customers but had a limited social footprint. After an email pilot showed promise, the Marketing team faced internal skepticism about what employees should share and needed to prove value to leadership and scale advocacy across ~150 people.

They adopted Bambu by Sprout Social to centralize content, provide curator roles, and deliver analytics, making it easy for employees to share approved messages. Within three months the program met its goals—over 60% employee participation—and drove a 3x increase in Twitter impressions and a 45x increase in LinkedIn impressions.

AppNeta

Damian Roskill

Chief Marketing Officer