Case Study: Adore Me achieves massive social engagement growth and high-touch customer care with Sprout Social

Adore Me Gets Intimate With High-Touch Customer Care on Social

Adore Me is a New York–based direct-to-consumer lingerie and sleepwear brand built on inclusivity. Rapid growth of its social channels made it hard for the small social team to maintain meaningful, timely connections with customers, and the brand needed a scalable way to deliver both reactive support and more proactive, community-driven engagement.

By adopting Sprout Social’s Smart Inbox, collaboration/tasking workflow, message tagging and listening tools, Adore Me centralized and prioritized all social messages, identified trends and influencers, and launched data-driven campaigns like the #SelfLoveNote contest. The result: a 3,377% year-over-year lift in Facebook click-through rate, 460% more Facebook engagement, a 7% reduction in reply thread size, more than 95 million impressions (378,950 engagements) and 500+ contest submissions—freeing the team to connect with fans more personally.

Adore Me

Elise Sabak

Social Media Coordinator